Customer visiting for their new project on MR.ECO Pac :Second-generation L’Oréal paper-based tubes to be recyclable
At the beginning of June, international beauty major L’Oréal announced the commercial launch of its paper-based cosmetic tubes under the La Roche-Posay Anthelios sunscreen brand in France. The tubes – made from a blend of bio-based, FSC certified paper-like material and plastic and co-developed with global packaging firm MR. ECO Packaging would soon be rolled out across other European markets and eventually globally. The paper-based tubes contained 45% less plastic and were 25% lighter with an improved carbon footprint but were not yet recyclable because of the mixed plastic-pulp content needed for barrier control. Cosmetics Design-Europe caught up with two senior executives at MR. ECO packaging to find out just exactly what was in store for the next-stage of development and reflect on the initial launch.